I’ve had many breakthroughs over the years, from creating the Lefkoe Belief Process that quickly and permanently eliminates the beliefs that run our lives, to the various de-conditioning processes, to a process that dissolves the meaning we automatically and unconsciously add to events all day long.

EE Kindle Cover _070913Two of the most exciting breakthroughs occurred just a few years ago when I figured out that the primary cause of emotional eating is behavioral conditioning, not beliefs, and then created a process that de-conditioned the triggers for emotional eating.

I wrote a book describing my emotional eating breakthroughs

After those breakthroughs I wrote an eBook that describes in detail how negative emotions get conditioned to produce eating when you aren’t hungry and how you can de-condition those emotional triggers so they no longer result in compulsive eating.

We have finally turned that eBook into a Kindle book that is now available at Amazon.  The book costs 99 cents.  You can get it by clicking The Secret To Ending Overeating For Good.

Here are a couple of excerpts from the book:

Why Has It Been So Difficult To Stop Eating Problems?

So many people with a food addiction have tried so many diets and pills and eating programs that they are now skeptical that anything can help them. That conclusion is understandable. They have been disappointed so many times. It would make sense to now disbelieve anyone’s claim that he can stop your eating problem.

But if you now understand the role of conditioning, you understand that diets, pills and twelve step programs ultimately don’t work for most people because they don’t eliminate the true cause of emotional eating.

Diets fail because you have to force yourself to eat something different and eat less than you normally would, which requires a lot of will power. And the will, like any muscle, tires with overuse. Eventually, the “need” to eat wins out and you’re back to square one again.

And even though pills can affect your appetite or change how you process food internally, they cannot stop the compulsion to eat more than you are hungry for in response to triggers and rewards. Only de-conditioning can do that permanently.

Twelve steps programs offer you support to eat in a way you would not normally eat. But you are still fighting your impulses day after day, something most people can’t do for long no matter how much support they get.

None of the “solutions” to overeating deal with the source of the problem— eating that has been conditioned to occur whenever any of the triggers or a desire for a reward is present. (Beliefs can also contribute to the problem for some people.)

The Six Critical Distinctions You Must Make To De-Condition Compulsive Eating

The Lefkoe Behavioral De-conditioning Process I shared you with above helps you make all the necessary distinctions. Specifically the LBDP assists you to do the following:

1. You realize that you wanted the “reward” (for example, to celebrate), not the behavior that led to the reward (namely, eating). Eating is only a means to the end, not an end in itself. That enables you to find healthier ways to get the reward than overeating.

2. You recognize that you wanted what eating provided, namely, a pleasurable distraction from a trigger, not the eating itself. In other words, you wanted to stop the “trigger” (for example, having negative feelings), you didn’t want eating, which was just one arbitrary behavior that provided you with a pleasurable distraction.

3. You get that if you had been able to get comfort, a pleasurable distraction, or the reward you wanted in other ways, there would have been no need to eat.

4. You realize that something you thought was “the truth” because you thought you ”saw” it in the world—namely, that eating is the best way to get what you wanted (either a reward or a pleasurable distraction from a negative trigger)— never really was in the world. You never saw it. The idea that eating is the best way was merely a thought that existed only in your mind, as one possible meaning to gave to a series of events earlier in your life.

5. You realize that eating never really gave you what you wanted. It provided a momentary reward or relief from a negative feeling, but as soon as you finished eating, you were right back where you started.

6. You realize that, had you done something other than eating earlier in life that had given you the comfort, pleasurable distraction or reward that you had wanted—such as going to a movie—you would have associated going to a movie with the trigger or reward instead of eating.

When you are conditioned to eat, knowing that there are alternatives to eating doesn’t stop the eating because it is a driven behavior. But once eating has been de-conditioned and you stop eating compulsively, you are able to identify and use healthier ways to get rewards or a pleasurable distraction than overeating.

When you use the LBDP to make these and other distinctions, your eating conditioning is de-conditioned. And the eating problem that had been due to the conditioning stops easily and for good. If beliefs also happen to be involved, once they have been easily eliminated all emotional eating stops for good.

Once you do that, you are free from the prison overeating has locked you in— free to experience a slimmer body, greater energy and the peace of mind that comes from an end to your struggle with food.

If you want to learn all about how emotional eating gets started and how to stop it, please read my new Kindle book, The Secret to Ending Overeating For Good.  You can get here.

Please tell any of your friends who might be interested in this topic that my book can now be purchased for only 99 cents on Amazon.


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