During the past few weeks we have been conducting a little study to determine how effective our free on-line belief-elimination program is.

We know from our one-on-one sessions that The Lefkoe Method is effective with about 90% of the people who use it.  We’ve been offering a money-back guarantee to people who come to us to get rid of their fear of public speaking and only about 10% of the almost 2,000 clients who had that problem have requested a refund.  And in informal follow-ups with clients who come to us with other problems at least nine out of ten clients continue to describe significant changes in their lives months later.

But from blog comments and emails from people who eliminated one or more beliefs on our free belief-elimination site, it seemed that the effectiveness rate was much lower.

So we conducted a study and asked people to click one of three links at the end of the process that eliminated a free belief.  Here’s what we found.  Belief was eliminated: 44%.  Not sure if belief was eliminated: 44%.  Belief was not eliminated: 14%.

This result was totally inconsistent with our experience with clients in one-on-one sessions.  The 14% who said the belief was still there was close to our experience.  But the number who were convinced the belief was gone was only about half of our experience. So we asked people who participated in the study if they were willing to be interviewed so we could solve this mystery.

I’ve spent a lot of time on the phone for the past few days talking to people who had clicked the “not sure” button, and here’s what I discovered.

What I Just Did Is Impossible

Almost all of the people I spoke to said that the words of the belief felt different at the end of the Lefkoe Belief process, but they just couldn’t tell if the belief was “really eliminated.”  Almost all of them said something like: I didn’t expect it to work so quickly after having the belief so long.

I then asked, “Do you have the belief: Change is difficult and takes a long time?”  They all answered, yes.  The mystery was getting solved.  They had the belief that what they had just done (totally getting rid of a belief they had lived with since childhood) was impossible.


That reminded me of what I had discovered during the University of Arizona research study  with subjects who had a fear of public speaking.  After they eliminated all the beliefs and conditionings that usually cause a fear of public speaking, I would ask them to imagine a talk in the future and to rate their level of fear on a scale of 1-10, 1 being no fear at all and 10 being terror.  (The average for all the subjects at the start of the study was 7.)  Most of the subjects said 2-4.  Given the beliefs (and conditionings) they had eliminated, they should have said 1-2.

As I talked to the study subjects and asked a lot of questions, I started hearing comments like: Well, I can’t expect to get rid of a fear I’ve lived with for a lifetime in just a few hours.

So I added one more belief to the list of beliefs we used with the subjects: Change is difficult and takes a long time.  After the subjects eliminated that belief (along with the others) the level of imagined fear dropped to 1-2.  (That, by the way, was also the level they reported after they actually delivered a speech in public.)

Do I Feel The Belief in Real Life Situations?

The next thing I discovered from my phone interviews was that people were testing whether or not the belief was true by looking into their lives to check, which is one useful way to check.

Unfortunately, instead of imagining events in the future to see if the belief still seemed to be there, people were recalling events in the past when they felt the belief.

Because the belief actually did exist in the past, it felt to many people as if the belief was not gone. In order to see if the belief is gone, you need to imagine a future incident, the type that usually brought up feelings caused by the belief, to see if you still feel the belief.

When I did this exercise with the people who weren’t sure if the belief was gone, almost all agreed that it was.

But I Still Have The Problem

Some people had a sense that the belief was gone, but thought it couldn’t really be because they still didn’t feel good about themselves.  These people thought that the belief—I’m not good enough or I’m not important—couldn’t have really disappeared if they still had any negative feelings about themselves.

I explained to them that one can have many other negative beliefs about oneself—such as I’m not capable, I’m not worthy, Nothing I do is good enough, and I’m powerless—and getting rid of one negative self-esteem belief doesn’t automatically get rid of all the others.  You have to get rid of each of the negative self-esteem  beliefs you have before a negative sense of yourself will be totally eliminated, even though you will feel better about yourself in some way after eliminating each belief.

I Just Can’t Be Sure

In conversation after conversation, the people I talked to said: “I just couldn’t be sure.  The words felt different, but I couldn’t say for sure if the belief was really gone.”

There is an exercise my wife Shelly created to help clients determine if a belief really is gone.  She asks them to say the words “I’m a woman,” if they are a woman, or “I’m a man,” if they are a man.  Then she tells them to say the words: “I’m a monkey.”

The client is then able to notice how it feels to say a statement that feels true versus a statement that feels false.

After Shelly asks them to say the words of the belief they just worked on, she asks them: Does your belief feel like saying “I’m a man/woman” or like saying “I’m a monkey.”

Because the first statement about being a man or woman is obviously true and the second about being a monkey is obviously false, this gives people a reference point to compare the belief to.  That is usually enough for most people to conclude that, in fact, the belief really is gone.

I Thought I Had Eliminated a Belief Before, But It Came Back

Finally, several people I spoke to said the belief did feel gone after the process, but they had done other exercises in the past where it seemed that beliefs had been eliminated, and then after they went back into life, the belief came back (or perhaps it never really had been eliminated).  Because of that experience, they were hesitant to say the belief was gone even though they felt as if it was.

So based on what people who weren’t sure if their belief was really gone told us, we will revise our video belief-elimination process to include what I learned from those of you I spoke to.  I want to thank al of you who participated in our study for your support.  Your feedback will help people realize that, in fact, many more of them really did eliminate a belief in just a few minutes that they had lived with since childhood.

Our commitment is to have at least 90% of all people who use our on-line and DVD processes experience the belief disappearing.

We really are committed to our mission: “To significantly improve the quality of life on the planet by having people recreate their lives [eliminate their limiting beliefs] and live as the unlimited possibilities they are [realize they are the creator of their lives, not merely the creation].”

Thanks for reading my blog. Do you agree or disagree with the points I made in this post?  Why?  Do you have something to add?  Your comments will add value for thousands of readers.

Please feel free to share my blog posts with anyone you think might be interested (as long as you tell people where they came from) and to provide a link from your own website or blog.

Copyright © 2009 Morty Lefkoe