During the past few weeks we have been conducting a little study to determine how effective our free on-line belief-elimination program is.

We know from our one-on-one sessions that The Lefkoe Method is effective with about 90% of the people who use it.  We’ve been offering a money-back guarantee to people who come to us to get rid of their fear of public speaking and only about 10% of the almost 2,000 clients who had that problem have requested a refund.  And in informal follow-ups with clients who come to us with other problems at least nine out of ten clients continue to describe significant changes in their lives months later.

But from blog comments and emails from people who eliminated one or more beliefs on our free belief-elimination site, it seemed that the effectiveness rate was much lower.

So we conducted a study and asked people to click one of three links at the end of the process that eliminated a free belief.  Here’s what we found.  Belief was eliminated: 44%.  Not sure if belief was eliminated: 44%.  Belief was not eliminated: 14%.

This result was totally inconsistent with our experience with clients in one-on-one sessions.  The 14% who said the belief was still there was close to our experience.  But the number who were convinced the belief was gone was only about half of our experience. So we asked people who participated in the study if they were willing to be interviewed so we could solve this mystery.

I’ve spent a lot of time on the phone for the past few days talking to people who had clicked the “not sure” button, and here’s what I discovered.

What I Just Did Is Impossible

Almost all of the people I spoke to said that the words of the belief felt different at the end of the Lefkoe Belief process, but they just couldn’t tell if the belief was “really eliminated.”  Almost all of them said something like: I didn’t expect it to work so quickly after having the belief so long.

I then asked, “Do you have the belief: Change is difficult and takes a long time?”  They all answered, yes.  The mystery was getting solved.  They had the belief that what they had just done (totally getting rid of a belief they had lived with since childhood) was impossible.

 

That reminded me of what I had discovered during the University of Arizona research study  with subjects who had a fear of public speaking.  After they eliminated all the beliefs and conditionings that usually cause a fear of public speaking, I would ask them to imagine a talk in the future and to rate their level of fear on a scale of 1-10, 1 being no fear at all and 10 being terror.  (The average for all the subjects at the start of the study was 7.)  Most of the subjects said 2-4.  Given the beliefs (and conditionings) they had eliminated, they should have said 1-2.

As I talked to the study subjects and asked a lot of questions, I started hearing comments like: Well, I can’t expect to get rid of a fear I’ve lived with for a lifetime in just a few hours.

So I added one more belief to the list of beliefs we used with the subjects: Change is difficult and takes a long time.  After the subjects eliminated that belief (along with the others) the level of imagined fear dropped to 1-2.  (That, by the way, was also the level they reported after they actually delivered a speech in public.)

Do I Feel The Belief in Real Life Situations?

The next thing I discovered from my phone interviews was that people were testing whether or not the belief was true by looking into their lives to check, which is one useful way to check.

Unfortunately, instead of imagining events in the future to see if the belief still seemed to be there, people were recalling events in the past when they felt the belief.

Because the belief actually did exist in the past, it felt to many people as if the belief was not gone. In order to see if the belief is gone, you need to imagine a future incident, the type that usually brought up feelings caused by the belief, to see if you still feel the belief.

When I did this exercise with the people who weren’t sure if the belief was gone, almost all agreed that it was.

But I Still Have The Problem

Some people had a sense that the belief was gone, but thought it couldn’t really be because they still didn’t feel good about themselves.  These people thought that the belief—I’m not good enough or I’m not important—couldn’t have really disappeared if they still had any negative feelings about themselves.

I explained to them that one can have many other negative beliefs about oneself—such as I’m not capable, I’m not worthy, Nothing I do is good enough, and I’m powerless—and getting rid of one negative self-esteem belief doesn’t automatically get rid of all the others.  You have to get rid of each of the negative self-esteem  beliefs you have before a negative sense of yourself will be totally eliminated, even though you will feel better about yourself in some way after eliminating each belief.

I Just Can’t Be Sure

In conversation after conversation, the people I talked to said: “I just couldn’t be sure.  The words felt different, but I couldn’t say for sure if the belief was really gone.”

There is an exercise my wife Shelly created to help clients determine if a belief really is gone.  She asks them to say the words “I’m a woman,” if they are a woman, or “I’m a man,” if they are a man.  Then she tells them to say the words: “I’m a monkey.”

The client is then able to notice how it feels to say a statement that feels true versus a statement that feels false.

After Shelly asks them to say the words of the belief they just worked on, she asks them: Does your belief feel like saying “I’m a man/woman” or like saying “I’m a monkey.”

Because the first statement about being a man or woman is obviously true and the second about being a monkey is obviously false, this gives people a reference point to compare the belief to.  That is usually enough for most people to conclude that, in fact, the belief really is gone.

I Thought I Had Eliminated a Belief Before, But It Came Back

Finally, several people I spoke to said the belief did feel gone after the process, but they had done other exercises in the past where it seemed that beliefs had been eliminated, and then after they went back into life, the belief came back (or perhaps it never really had been eliminated).  Because of that experience, they were hesitant to say the belief was gone even though they felt as if it was.

So based on what people who weren’t sure if their belief was really gone told us, we will revise our video belief-elimination process to include what I learned from those of you I spoke to.  I want to thank al of you who participated in our study for your support.  Your feedback will help people realize that, in fact, many more of them really did eliminate a belief in just a few minutes that they had lived with since childhood.

Our commitment is to have at least 90% of all people who use our on-line and DVD processes experience the belief disappearing.

We really are committed to our mission: “To significantly improve the quality of life on the planet by having people recreate their lives

[eliminate their limiting beliefs] and live as the unlimited possibilities they are [realize they are the creator of their lives, not merely the creation].”

Thanks for reading my blog. Do you agree or disagree with the points I made in this post?  Why?  Do you have something to add?  Your comments will add value for thousands of readers.

Please feel free to share my blog posts with anyone you think might be interested (as long as you tell people where they came from) and to provide a link from your own website or blog.

Copyright © 2009 Morty Lefkoe

312 Comments

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  2. Andrew December 13, 2016 at 8:11 pm - Reply

    Yes I feel like it’s gone. Immediately afterwards, I was imagining making new mistakes in things and didn’t feel “restricted” or anxious and those feelings didn’t come back today. So, I’m thinking it might be gone… I’m cautiously optimistic with my big new thoughts eg a 3 week solo travel trip I’ve put off for 4 years already :)

  3. Joanne Yu October 26, 2016 at 3:07 pm - Reply

    The “Im not good enough” worked for me. I think that the key to making it work is submitting yourself to the process meaning really admitting you need whatever help you can get. Because becoming too much aware of being the client using a program to test if it works kind of distracts you from really internalizing the simulated conversation.

    Just like when you really memorized a speech but you keep on glancing on the notes or the projector to check if youve said what you’ve practiced to say correctly and at the exact same sequence, that its when you most likely to forget or its when you even look like unprepared despite the fact that you memorized and have visuals to guide you…

    so when i did play the program video, i conditioned my mind to be manipulated. I trusted. Because the self limiting belief was what i needed to be eliminated in my life. So I sat there in front of my PC and went through it like a patient rather than a customer.

  4. Katherina July 28, 2016 at 2:29 pm - Reply

    Hi there, i discovered your video in YouTube (The one where you were doing a live coaching) and found it fascinating. I am a coach and trainer. I then went on your site and tried out the I’m not good enough session. I clicked “not sure” because I felt good at the end but thought to myself…how will I feel in a future situation when I am all wound up?

    Well, that situation came only a few days later…the same person who winds me up the most (my mother) managed to again…I do admit that I was able to pass over her comments much quicker than in the past, so think maybe just need to get used to a new belief…

    Thanks though, it has helped a lot even though not totally gone.

  5. Gilbert July 26, 2016 at 11:19 pm - Reply

    What if there is a higher motif of /or (secundary) gain in holding on to a belief?
    That woud be logic too because else it didn’t needn’t to be installed.
    Also therefore obvious that the belief in a form will reoccur.
    Shouldn’t this need to be explored ?

    • Erwin December 16, 2016 at 3:17 pm - Reply

      Good thinking. I suggest to find that spot in your body where you can feel that higher motif and go there wth your attention. Then do the exercise again, speaking from that ‘higher’ part.

  6. Stainer June 11, 2016 at 7:43 am - Reply

    I tried all 3 free limiting belief eliminations and I can say 2 worked for me. The only one that I feel like didnt work is the mistakes and failure are bad, but I have a feeling it didnt work because I did it without answering out loud as I did at home when there were people around, plus I got interuppted.

    But as for the other 2, I can say that they are eliminated. I was sceptical at first but I did it anyway doing EXACTLY what Morty suggests we do.

    Something that I found interesting and Id like to know if any one has had a similar experience, is that when I eliminated the “im not important” belief, and made that statement after I eliminated it (and still when I say it now), theres a pleasurable movement in my gut area and I start to smile and the statement is just funny to me.

    I actually said this statement to myself on my way home and I started laughing to myself and some guy I passed on the street thought I was laughing at him.

    I actually get the same feeling with saying “im not good enough” … its just seems like a joke.

    and to tell the truth these limiting beliefs we all have are really ridiculous once you look at them from the clear natural mindset that we originally had.

    I can tell that I havent cleared the “mistakes and failure are bad” belief by comparing the feeling i get to feeling i get when i say the other 2 statemnts. Theres a tightness in my gut and the statement feels heavy and serious like its fact… which is also funny when I look at it now.

    Ive purchased the program and im ready to finally get rid of all these beliefst that hold me back!

    Thank you Morty and Shelly :)

  7. Dave Trull April 8, 2016 at 6:44 pm - Reply

    I’ve been working on getting through some challenging times, and when I saw your site I thought I’d give it at try. At the end of the video I wasn’t sure if I eliminated my belief. It’s been about four days, and I’m still not sure. I tried the “I’m a man / I’m a monkey” and honestly, they didn’t feel any different.

    I get this stuff on an intellectual basis, but getting in on the emotional level seems to be getting in my way (or is that a belief too?). I’ll continue my search, and to work on myself. I understand that “for things to get better, I have to get better”, and I’d really like to move on.

  8. Alan Tilley February 1, 2016 at 1:28 pm - Reply

    Thank you for this and I am free. Yes, one does go through certain emotions with this transformation of understanding, but it does not underline the main understanding I have that a host of certain beliefs are gone.
    Is very much an ohh I see moment.
    Mistakes and failures are simply part of the learning process in our lives , nothing more, nothing less. But it is so freeing to know it is how you view yourself in the events, and you have helped so much. Thank you.
    Also, I considered of how , my sister for example, may still have beliefs of me that are only her perspective or own beliefs of me, which I no longer worry about, because it is what I know of myself that counts.
    And of any past “mistakes” or failures, well, we can only know what we know at the time, and were only doing and acting or making decisions based on who we were and the circumstances at the time.
    It is so true, The truth shall set you free. Thank you , thank you , thank you.

  9. Kelly August 24, 2015 at 11:05 am - Reply

    Hey Morty,
    I agree that adding the removal of the belief that change take time would be a good idea. i’m very impressed with your method and do feel a little better. I intend to learn more and purchase some of your products. Keep up the great work.

    Thanks,
    Kelly

  10. Deepthi August 21, 2015 at 6:27 pm - Reply

    Hi!
    Can I just say that at first, I wasn’t sure if it got eliminated and the reason was because I wanted to try your program Out of curiosity that I told myself,”hmm my belief is probably that I’m not good enough” in fact whenever I’d say as a part of the exercise, “I’m not good enough” it made me highly uncomfortable because my mind is conditioned to feel the feelings of what I speak (if I tell myself I am confident, I feel super confident) so telling that over and over again made me feel worse and I thought I was developing the belief instead of eliminating it. But then, today, I had a conversation with my mother where she was very condescending and when she left, the words from your program suddenly hit me ,”maybe she is yelling at you because you did not do something she wanted, not because you are not good enough” and boom! I instantly felt awesome! I’ve felt that way for so long, but I didn’t even know Ive had this belief and just suppressed it. But now I really don’t feel it anymore! Thank you! This is a great program!

  11. Rieke July 13, 2015 at 9:09 am - Reply

    Hi Morty,
    first of all thank you for these free exercises. I started with the – probably most common – “I am not good enough”. But it happened something very strange to me. The more I listened to it the worst I felt. Instead of experience inner strength and happiness it seemed as if I fell in a deep depression. I had to stop it to re-fill me with positive thoughts. The final point came during the night when I dreamt exactly this unwanted situation. Interesting is that my ‘I am not good enough’ feeling arises just to have a certain person (that reminds me a lot of my father) in front of me. So for now I will stop this experience and may be come back to it in another moment.
    Anyway – thank you again for what you are offering and doing. Luv n light to you.

  12. T Koenke Diaz June 29, 2015 at 4:38 pm - Reply

    I really enjoyed doing the online exercise. The video was very well put together, especially regarding having the viewer speak out loud, reinforcing the dialogue with written text, and allowing for the ability to pause for reflection and for more time if needed. I chose “I’m not good enough” and found that right from the get go, it didn’t feel good to say it, maybe because I’d already been reframing the validity of that feeling for years now! It also felt true for me that, in addition to interactions with my parents, the meaning that I had assigned to childhood interactions with friends, teachers, and classmates were also integral in forming negative beliefs. I like the explanation above that one can hold many different negative beliefs. Makes perfect sense.

  13. Rosa June 9, 2015 at 4:24 pm - Reply

    I have gone through the process to eliminate my ‘I am not good enough’ belief and I could have imagined a miracle to mean this kind of transformation. Immediately, I had more clarity and am able to communicate effectively. I will be looking into the package because I have been wanting to improve my public speaking skills and if I was to eliminate whatever causes me to be nervous preparing and mastering the material will just be a matter of due diligence and hence I believe I will do great.Thank you for the hard work and generosity Morty!!!.

    I had also gotten a copy of your free book but I am not able to locate it back on my emails, does the link or email delete itself once it is open…? I would like to read more of it….

    • Rodney - Director of Training - Lefkoe Institute June 10, 2015 at 9:19 am - Reply

      Rosa,

      Thanks for letting us know about how your life has improved by using our methods. When you refer to “the package” are you referring to Natural Confidence? If so, it can reduce your fear to almost nothing which as you mentioned would make it much easier to develop your public speaking skills.

      Can you tell me which free book you are referring to that you want to access? We’ve given away a number of books in the past. If you tell me it’s name, I can see about getting you another copy.

  14. dvorah May 13, 2015 at 11:48 pm - Reply

    Dear Mort Shalom,
    Shalom means peace in Hebrew which comes from the word Shalem – Whole..
    I prefer this blessing than saying Hi.
    My name is Dvorah, from Jerusalem. Been struggling for ages with a very difficult past.
    Been to you name it how many healing treatments.
    I came across your method a few days ago. It fascinated me. Really in a few seconds, what was believed to be lifetime work?
    But the most amazing discovery I got from you was the power of the “I”.
    “I created the belief. It was not imposed on me. And even if it was a true conclusion then, it doesn’t have be there All my life. I can recreate it. I can…. and not think and go on feeling I am passive, weak, incompetent, unable, which are all realistically lies.
    There is so much power in believing I can create a new belief and I can eliminate the former belief I lived with.
    Dear Morty, could you please respond to me through my e-mail address?
    dvoragam@smile.net.il
    I am touching the most important issue of failure till now which is my life’s mission
    and your response is very important for me.
    Yours with sincerity and love,
    Dvorah

  15. william February 28, 2015 at 1:24 am - Reply

    Is it not also true that negative beliefs have a certain ‘box of tricks’ to maintain their survival. Eg. they will make you fear that if you change them something terrible might happen- perhaps you’ll lose your friends or be rejected by your family; maybe without that belief something fundamental about your character will be lost. Also in that box of tricks is the idea that this belief IS reality, so without it you might be insane. So you might go through the belief change process but deep down you have too much fear to allow it to work.

  16. Alice February 21, 2015 at 12:44 am - Reply

    I definitely feel like I have a lot of negative beliefs, so eliminating one of them may not feel like it’s made a difference, or I’m dreading the prospect of it coming back because I still have other negative beliefs. But I am also sensing subtle differences in how I think of future challenges that wouldn’t be the case if I still believed, and I feel more confident after using your belief comparison test. Thank you for writing this valuable article!

    • Morty Lefkoe February 21, 2015 at 8:11 am - Reply

      Hi Alice,

      Yes, you really did eliminate a belief. ANd you will see real changes when you unlearn a bunch of beliefs. Take a look at our Natural Confidence program that helps you unlearn the 19 beliefs that are responsible for eight of the most common problems people face, such as procrastination, worrying what people think about you, fear of rejections, etc. http://recreateyourlife.com/store/natural-confidence.php

      Love, Morty

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  18. Mark January 31, 2015 at 4:55 pm - Reply

    Hi Morty. Firstly, great work you’re doing. Thank you. While I wasn’t certain that a belief had been eliminated after doing the “I’m not good enough” process, I did uncover a message that seems likely to have contributed to this or a similar belief becoming established. I’d long been aware of the message, but hadn’t linked it to the formation of a belief. The most powerful part was not attributing the simple “I’m not good enough” judgement, but the slightly more nuanced “perhaps my mother was right that I may not be good enough”. The message was delivered with the good intent of protecting me from disappointment and I rejected it at the time with the bravado of youth. As life throws up things that could be perceived as evidence of failure, the bravado is replaced by doubt that all those years ago, my mother may have made a better assessment of my abilities than I had. So the core belief to be eliminated might in fact be “I don’t believe in myself”.

  19. Rich McLafferty January 11, 2015 at 8:26 am - Reply

    Hi Morty,

    I just started the program two days ago and am on my sixth belief. I have also been listening to the “who am I really?” mp3 after each of the beliefs. So far, so good. Before I read your blog here …I was actually thinking future forward when considering if I had eliminated the belief …and each time I can say yes …so again, so far so good. What has been a HUGE help is the point about “I create the beliefs that determine how I behave and feel.” I have caught myself several times over the past few days …going down a path of feeling bad about something …and being able to “observe” what was happening and reminding myself that I’m creating that right now …and I have totally turned it around. Just knowing that I’m the “creator” has been a big help at this point.

    I’m going to continue with the program …I’l check back in and let you know how it goes.

    Thanks.

    Rich McLafferty

  20. sanket karkare December 26, 2014 at 9:31 pm - Reply

    Hi Morty,

    Let be begin by first congratulating and thanking you for what has been a wonderful piece of work!!

    Much of the doubts that came to me were because of the simplicity of the system..and by including
    the change related belief, the problem should be solved…

    What I did was to undergo the last part of the system twice since I wasn’t sure if I had done in diligently
    enough and that definitely seems to work!

    I also felt a difference to the way I reacted to some similar real situations just before and after I had eliminated certain situations…so that actually kind of really made me sure that my belief system were changing!!

    Would like to have your views on some beliefs like… I am not physically strong….I am not physically fit…I am injury prone….
    Daily evidence has caused this view to solidify into belief..and even though there is certain physical body
    aspect to this..the belief only seems to be magnifying it..

    How can one eliminate such beliefs??

    Would love to have your perspective/views/ideas!!

    Once again..Thank You very much!!

    Sanket

  21. paul December 9, 2014 at 10:11 am - Reply

    It was not really for myself i stumbled on your website i was doing research because i work in Artificial Intelligence that learns from Natural language processing and algorythms. In an easier way of describing the concept of it all is trying to make a concious awareness and how close machines can acutally get to simulate humans so beliefs is a thing i think it should be taught as we all have our beliefs do we not?

  22. Renton November 30, 2014 at 11:09 pm - Reply

    Good points Morty – thanks. I fell/fall into a few of those categories (Impossible in such a short time, still have a problem, and just can’t be sure). I’m taking this as potentially good news as you’ve seen this before and have addressed it. You’re points make sense to me, and although they gave me a little more hope, I’m still uncertain. I might need to run through the exercise once more to see if I can progress beyond where I am now. But I’m thinking the driving force behind my questions/doubt is the fact that I still have negative thoughts and feelings. So, at this point I’ll chalk that up to me having more negative beliefs I need to address. I will work through the third belief and continue to monitor what’s going on inside. I have already signed up for another part of your program and I’m hoping to see some significant progress there.

  23. Gemma October 27, 2014 at 10:14 pm - Reply

    There were two things that held me back from believing the belief had been eliminated, one I wasn’t willing to say it was gone till I’d experienced some situation where my behavior and not just thoughts and feelings were altered. And two no one had told me I ought to use your product so if no one’s told me to do something it’s probably not worth doing.
    The I’m a monkey tool makes me believe the belief is gone however so thanks for putting that up there.
    Obviously one size fits all videos can’t cover everything but two things that were off putting for me were that I would never say I ‘saw’ the negative belief and by the end of that section I was quite impatient at you to stop trying to put words into my mouth. The other is that it’s not yelling or scolding that I remember but being laughed at, ignored or not being allowed to participate. (The videos seem limited to saying that parents are more likely to turn abusive than neglectful.)
    Still thanks for publishing this, I hope it changes not just how I feel about statements but also how I act.

  24. Vera October 25, 2014 at 11:52 pm - Reply

    Hi Morty, I was really amazed at the outcome of your program, it really worked for me and my life is changing because of it. Thank you so much

    I would love to be able to pass this program on to friends and family, but they are francophone. Is there anyway of having the program in French?

    Thanks again for this life changing tool.

    • Morty Lefkoe October 29, 2014 at 4:29 pm - Reply

      Sorry Vera, but at the moment it has not been translated into French. No immediate plans to do so.

      Love, Morty

  25. JOAO September 9, 2014 at 5:59 am - Reply

    Sorry, you always affirm a different form of interpretation when one says- it didnt work.In fact it really dont work and the feeling keeps going on, please you must prove it works try me.

  26. Liz September 5, 2014 at 9:37 am - Reply

    Hi Morty,

    Firstly thanks for the free tool – I really do believe it’s possible to eliminate negative beliefs and transform your own life and I’m really grateful to have stumbled upon this.

    At the end of the process I said I wasn’t sure if the belief had been eliminated or not – and for me I think there were two reasons. Firstly, I immediately sensed another negative belief pop up to fill the space! I’m guessing one situation – real or imagined – might trigger more than one limiting belief?

    Secondly, I do not feel as if I can ‘see’ I’m not good enough etc – I feel it, and it feels very real even if intellectually I know it is not. I know you did cover this, but I felt like I needed a little more help with it. I was definitely clearer in my head that I did not believe the belief anymore, if that makes sense, but didn’t feel sure that I no longer ‘felt’ it. Any pointers welcome!

  27. Charley August 31, 2014 at 3:07 am - Reply

    Hi Morty, I have tried self help on and off most of my life and never had any lasting difference but this was a complete eye opener for me.

    I am a very sensitive person and was at the mercy of other people, somewhere deep down I just assumed people would not like me, I now see that is just my perception and will not always be the truth. It seems so obvious now, I have a choice how to view my experiences and my opinion is the most important, it is the only one I can control and can know for sure. Having the explanation of how I am the creator of my beliefs was life changing for me.

    If only I had an uncle Morty when I was younger, lol.

    Thank you

  28. Trisha July 3, 2014 at 8:17 am - Reply

    Hey Morty, This is a blog from 2010, but it was in my inbox today….and it woke up an idea in my mind

    We were talking about instilling beliefs in the ALFC3 forum last week…
    So I will be experimenting on myself with this but want to share with you;

    If I eliminate a belief…say, Im not worthy,
    next I imagine a situation in the future (your technique for checking) and I consciously put in the belief “I am worthy” will that reinforce/instill the helpful interpretation…belief/meaning (whatever we call it)?
    so it’s like the visualization technique Nancy Kerrigan used…
    so example
    Im imagining that I am at a job interview for a job I really want, and I am sitting there looking at the interviewer and I am thinking….Im here being interviewed, I AM worthy of this job…I AM worthy of whatever I want.

    Then when I go for the job interview in reality I have already given this meaning I am worthy and it is true for me…I have instilled the belief into the empty space where the old one was..so not only is the old one gone, but it cant come back because there is no place for it

    • Morty Lefkoe July 3, 2014 at 4:49 pm - Reply

      Hi Trisha,

      I don’t think that what you suggest will have you really believe the new belief is true, in the same way you thought the old belief was true. But try it and if it works for you, use it.

      Also, I think you are better off experiencing yourself as the creator of your life, rather than a specific creation, so I think all beliefs are limitations. That’s why we don’t try to install beliefs in our sessions and programs.

      Love, Morty

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