As a business consultant, Morty Lefkoe found that organizations that hired him and paid for his advice often didn’t follow it. Other consultants had the same problem—people seemed to resist change.
Morty solved this problem by creating his own brand of techniques to get people to embrace change called The Lefkoe Method. He’s helped over 18,000 people since then produce change in their organizations as well as in their personal lives. Examples of organizational change’s he’s made are Land’s End whose time to bring a new product to market he helped shrink from 14 months to 6 months. And Kondex whom he helped reduce the “cycle time”–the number of days it takes to get an order completed–from 33 days to 24 hours.
Examples of personal changes he’s helped people achieve are ending procrastination habits, getting rid of excessive perfectionism, and even stopping violent behavior. Many clients have gotten rid of their concern with what others thought of them. All clients, regardless of the problem they come to solve, significantly increase their level of self-confidence and improve their self-esteem. Case studies can be found in his book Recreate Your Life available at amazon.com
His methods change not only behavior but also emotions. Because of this, he and his certified trainers have helped over 3,000 people eliminate the fear of public speaking. His method is so effective that when it was studied by scientists at the University of Arizona it was found to be effective at eliminating the fear of public speaking. After the 6-month follow-up Dr. Lee Sechrest who conducted the study said, “We had expected the fear to come back but it didn’t. They