You won’t look for something that you don’t think exists
If you know what you are looking for, Google and the Internet have made it possible to find information about it—whatever it is—in a matter of seconds. If you want to improve your life you can search for help in dealing with any problem you could possibly have and find thousands of sites offering help in less than a second. Because that is possible, people who offer solutions to common problems put the words and phrases that people are likely to search for (such as “improve self-esteem,” “end procrastination,” “overcome fear of public speaking,” and “how to improve relationships”) in [...]
Don’t Just Reduce Your Problem, Eliminate It
A friend of mine who has been a teacher in, and a student of, the personal growth business for over 25 years called me the other day for help. He seemed to be sabotaging himself in a project that he thought could make a profound difference in people’s lives. The problem seemed to be that in order to move it forward he might have to hire some people and actually start a business. In other words, he’d have to “become a businessman.” He didn’t want to do that—and that led us to the root of the problem. He discovered a [...]
How You Can Eliminate Beliefs For Good
Most of the techniques that proclaim to permanently eliminate long-held beliefs don’t work. Why? And what do the successful techniques do that make them successful? In order to understand precisely what it takes to get rid of beliefs, you need to understand how we form beliefs. Because our survival as human beings is always at stake (even though our spiritual being is eternal), we have a built in survival mechanism that has us constantly asking about everything we encounter: Good for me or bad for me? Conducive to my survival or inimical to my survival? In other words, we are [...]
Can children eliminate beliefs?
I am often asked: Can the Lefkoe Belief Process (LBP) be used to help children eliminate beliefs? My answer is that it depends on the child: Is the child able to deal with the abstractions of the process? If the child can, then the LBP should work. One trick is to simplify some of the steps and use language that can be understood by a younger child. I did that when we did our study with incarcerated offenders and the LBP was effective with teens as young as 14 to 15 years old. Since then Shelly has used the LBP [...]
Are Your Beliefs Permanently Gone? Four Tests To Know For Sure
The Lefkoe Institute has had a big marketing problem since its inception 24 years ago. People don’t believe we can do what we promise to do. Our unique distinction is that we can help people quickly and permanently eliminate all the relevant beliefs that cause virtually any behavioral or emotional problem in their lives. But most people have the belief: Change is difficult, takes a long time, and requires a lot of reinforcement. So telling people what we offer usually results in people expressing skepticism about our claim. Interestingly enough, when we started helping people eliminate beliefs 24 years ago, [...]
