My Story

For much of my life, I did a lot of things that didn’t make sense. I was anxious, depressed and needy in relationships, which led my first wife to leave me and my second marriage to end after a few years of unhappiness. I knew what I should do and how I wanted to feel but I was stuck in old patterns.

I was a business consultant and I discovered that many of my clients were as stuck as I was. They would hire me to give them advice and then they wouldn’t follow it. They knew what to do; they had all sorts of incentives to do what was needed; but they just wouldn’t do it.

I discovered from talking to other consultants that this was common.

Some large companies solved this problem by getting large teams of consultants to walk them through changes. This was very time-consuming and expensive … and it often didn’t work.

Something was keeping organizations and people from making lasting changes. But what was it?

I did some research on various methods for changing an organization’s culture and a lot of thinking and finally concluded that beliefs were keeping organizations from following my advice and that of other consultants.

Interestingly enough, beliefs were what kept me from changing my behavior as well.

So I tried changing my consulting practice from that of giving advice to helping organizations change behavior by changing beliefs. I got so focused on this that I stopped marketing my advice-giving services and before long I was in dire financial straits.

At this point I had a choice to make, I could go through…

Door #1: And go back to marketing my “advice giving” services that weren’t very effective but that paid well.

Or I could choose…

Door #2: And find a way to help people and organizations change their beliefs.

I decided to keep marketing my service to help organizations change their beliefs despite the financial danger involved. Keep in mind I had not sold ANY services of this type at all since I made this my focus.

If I didn’t get a sale soon, I was in serious trouble.

Also, keep in mind that I hadn’t actually figured out how to change an organization’s beliefs yet. But I believed that if I got an assignment I could figure out a way to follow through as I always had in the past.

The turning point

While on a five-hour plane ride from New York City to market my services to a firm called Carter-Hawley-Hale in California I noticed a pattern.

I’d been struggling for a long time to get companies to accept my programs. But in spite of making many presentations, I wasn’t getting any clients. Here I was flying across country once more in a struggle to market my services.

I thought of the old Fred Astaire song from the movie Swing Time, “Pick yourself up, dust yourself off, and start all over again.”

That was my pattern repeated day after day. Well, I wondered, if my life is the result of my beliefs, what did I believe that could be responsible for the pattern I had just identified in my life?

Then I had the “Aha!”

I had always seen myself as someone who never gave up. No matter what, I’d keep going. In fact, that was the one trait that most people who knew me admired.

So what did I actually believe?

Five hundred miles or so later, I had the answer.

I realized that I was someone who enjoys overcoming obstacles. In fact, I believed: What makes me good enough is overcoming obstacles.

That was the truth about me, in fact it felt like that’s who I really was.

This belief caused me to behave in such a way that I created obstacles. This gave me the opportunity to prove that I was okay by overcoming those obstacles.

But then why did I stop marketing the old “advice giving” service instead of waiting until I could sell the new service?

The answer was obvious to me: Because this choice would create an obstacle that I could overcome. In fact, this belief might have been affecting how I sold the service leading to more rejections.

While on the plane I kept writing and writing. I questioned how I got this belief. I wrote for nearly 5 hours. By the time the plane landed I felt like something had shifted. But I wasn’t sure what.

After I made my presentation to Carter-Hawley-Hale, they told me they were interviewing one more consultant and would get back to me in ten days. Shortly after I returned home the next day Carter-Hawley-Hale called. I got the assignment. They liked my presentation so much they decided not to interview the other consultant.

Maybe changing my belief did change something.

After that I was able to secure several more consulting assignments. I got so busy that my business transformed from a one-person shop to an organization with 6 full time employees and 15 independent contractors who worked almost full time, who I had to hire to handle the increased workload.

My income went from $50,000 in 1986 to over $1,000,000 in 1987.

It seemed that things had turned around after changing my beliefs.

It took me some time but I analyzed my notes to figure out what I did that helped me change my belief.

I discovered 7 steps to unlearning a belief.

Using these steps to unlearn my limiting beliefs I went from being depressed and anxious to happy and confident.

I went from being so needy that I drove my first two wives away… to becoming a secure man with a happy marriage that has lasted over 30 years.

And these seven steps don’t just work for me. They’ve helped over 150,000 people make lasting changes in their lives.

You experienced these seven steps when you tried my belief-unlearning videos.

Imagine what it would be like if you could use those steps to unlearn any belief holding you back.…

You’d be living the life you’ve always wanted. Wouldn’t you?

Fortunately, my colleagues and I have identified the 19 beliefs that keep most people from living a life without limits.

We’ve put them together in a program called Natural Confidence. We call it that because it helps you regain the natural state of confidence you had as a child before you learned any limiting beliefs.

You can find out more about how this program can change your life by clicking here.

Love,

Morty

Creator of the Lefkoe Method

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I receive an overwhelming number of daily emails linking to blogs, most of which I glance at and delete. I actually read most of Morty’s and Shelly’s. They write well about fascinating ideas and teachings. They have a clear, intelligent logical approach, and more importantly write from experience with heart, warmth, honesty and vulnerability.

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Just a quick note to thank you for your weekly insightfulness and addition to your courses through your weekly blog. I find it helpful to read your blog weekly as it reinforces the work that we have done together. I see the value in it for those who have not participated in your work. It gives them a place to enter the conversation and begin to glean a new understanding of themselves and others around them. Most of all thank you for contributing to my life and those you are reaching. To a prosperous and joyous 2014.

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I've been reading Morty's blog off and on for about 3 years and I have to say that it is the best source of self improvement information out there today. Every week, he posts a new article full of content on how you can improve yourself and your life by eliminating the beliefs and meanings we give in every moment of our lives each and everyday. The blog articles stretch my perception of reality, and how I view the world.

Mortylefkoe.com is an incredible resource of information - sort of an encyclopedia of personal development. I often use the search tool to read articles in reference to certain topics I'm curious about or am working on in my life. Practically any topic you might be curious about, Morty has an article chuck full of life-altering information in it. It is an almost never-ending source of information and actionable steps to improve your life.

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There's more actionable advice in Morty's blog than in most of the self-help books out there (I know because I've read most of them). Plus it's free. So I urge you to start reading it, today!

-Matt Johnson

I never miss Morty's weekly blogs. They put his work into concise and clear terms. He shows how the Lefkoe Method applies to a myriad of real human situations that cause suffering to most people. He explains how to eliminate this suffering by eliminating the core beliefs that fuel it such as "I'm a failure." He also demonstrates how his method differs from psychotherapy and is often more effective at producing long-lasting change in less time. … The blogs are different from his other services or products in that you don't need to buy them, schedule a session, or order a book. They are … brief, reader-friendly language, enough to read on a 10 minute break from work, for instance. The best part is I've seen positive changes in my own life that come directly from his blogs. This means a lot coming from a psychotherapist trained extensively in models of psychotherapy. I've also found them useful in my work with my own clients and to complement many theories of psychotherapy. I could go on effusively about Morty's magnificent blogs but I think I've already made my point.

-Jason Linder, MA, MFTi

Thank you! I've read and considered the concept of creating my own world many many times but this is the first time I've actually experienced and felt it at my core. As you point out, it is one thing to know something intellectually and another to actually feel it and fully believe it. Thank you so much. This was truly a positive life changing experience. I will pass it on to all of my friends. I wish you every happiness and continued success.

-Shirley

I have to tell you that you really broke something open for me when you shared your story about creating obstacles for yourself, because you thought your value was in how hard you could work to overcome those obstacles. Listening to you was a major "Aha!" moment for me - I realized I had been doing the same thing! I've experience enormous and recurring relief, knowing that I don't ever have to struggle again, and I'm perfectly worthwhile. Opportunities that I have been wanting for a long time have come pouring through the door since that "Aha!" moment...so thank you for putting your material out into the world!"

-Carey Peters, Co-founder, Holistic MBA