There are things you don’t know that you don’t know.  And that fact, perhaps more than any other single thing, is keeping you from having the best life you could possibly have. If that sounds a bit confusing, please let me explain.

When people know they don’t know something and they want to know about that something, they learn about it.  So if you know that your relationships could be better, that it is possible stop worrying about the opinions of others, and that it is possible to eliminate the beliefs that keep you from being more successful in life … and you want to make improvements in these areas, you try to learn what to do.  You can search on Google to find out where to get help.  You can ask friends what they did.  You can read books and take courses.  Etc.

But what if you think that relationships can’t get any better than what you already have … even if yours is not very good?  What if you think that everyone is worried about what others think of them and that it’s human nature to need to be liked and accepted by others?  And what if you think that beliefs can’t be eliminated permanently or that you will never be successful, not matter how hard you try?  Such people are not looking for a solution because they don’t think one exists.  Actually it’s worse than that: far too many people don’t even realize that there is anything wrong.

In other words, if you don’t know that there is something better in life and that you can achieve it, then you will not even search for it.

That so many people don’t know that their lives can be significantly better has created a “problem” for the Lefkoe Institute.  We offer people something profoundly valuable that most of them aren’t even looking for: the ability to permanently eliminate the beliefs and conditionings that cause most of the difficulties in their lives, thereby permanently improving their lives.

Hardly anyone searches for someone to help them permanently eliminate beliefs because most people think that is impossible.  No one searches for someone to help them de-condition stimuli that cause negative feelings (such as anxiety and anger) because hardly anyone knows that such feelings are largely the result of conditioning and that de-conditioning will get rid of the emotions.

The best example of people not searching for what they don’t know is possible is the experience people have when they do the Who Am I Really? (WAIR?) Process.  That Process enables people to make a distinction between themselves as the “creator” and as a “creation.”  They get that they are not their beliefs, nor are they the behavior and feelings that come from those beliefs.  People who use WAIR? experience that who they really are is the creator of those beliefs, or, putting it more accurately, who they (actually, who all of us) really are is non-dual consciousness.  As a result they have the profound sense that they are not their lives, they are the creator of their lives, and, as such, there is nothing missing, anything is possible, and they have no limitations.  Very few people ever search Google for how to get that experience.

Unfortunately, people don’t search for the most profound experiences in life because they don’t know they exist.  Moreover, for many of those who do realize that such experiences can possibly exist, there is a sense that they will never find a way to have them.

So here is my message to you this week:  Profound, fundamental change is possible.  It is possible to live a joyous, exciting, fulfilling life.  It is possible to dissolve negative feelings in an instant by dissolving the meaning you have given the events in your life. It is possible to permanently eliminate the beliefs and conditionings that cause most of the problems in your life.  It is possible to experience yourself as the creator of your life, with nothing missing and anything being possible.

There may be beliefs and conditionings in the way, you may feel unhappy due to the meaning you give to daily events (your occurrings), eating may be your conditioned response to a number of triggers, you may not have what you want in certain aspects of your life, you may experience anxiety much of the time, and you may have any one of a number of common, everyday problems (such as procrastination, lack of confidence, and constant stress) … and it is possible to overcome all of these and live a really great life.

I know, because my life was a total mess for over 50 years and now it is bliss almost all of the time.  And I am not the only one who has achieved this state.  Please don’t ever give up the possibility that your life can be all you’ve ever dreamed it could be—and, even more importantly, much more than those dreams. It can be.

What do you think of the idea that there are things we don’t know that we don’t know?  That we don’t try to improve things we think are normal.  And that we don’t look for solutions when we think none exist?  Please share your thoughts with other readers below.

If you know anyone who isn’t searching for what we offer but who would benefit from it nonetheless, tell them about us and send them to where they can let go of a negative belief they have thought was true about them since childhood and distinguish themselves as the creator of their lives.

For information about eliminating 23 of the most common limiting beliefs and conditionings, please checkout:

These weekly blog posts also exist as podcasts.  Sign up for the RSS feed or at iTunes to get the podcasts sent to you weekly.

If you haven’t yet eliminated at least one of your limiting self-esteem beliefs using the Lefkoe Belief Process, go to htp:// where you can eliminate one negative belief free.

copyright © 2011 Morty Lefkoe

By Published On: Wednesday, February 16, 2011Categories: Goals32 CommentsTags: , , , , , ,


  1. Revent March 12, 2011 at 3:56 am - Reply

    The reason this happens is that our society is negative-feeling driven (by saying our society I mean all the countries except from those that refused to give in technological addiction).
    So someone to start searching data must get hurt. For an average person all is good until he has a traumatic experience. Then he starts searching information.
    Nobody told him that this egoistic. I believe we should be conditioned from schools so we love people and therefore have a strong motivation to learn things so we can help them.
    Personally I had friends with depression but I didnt educate myself on this topic until I started feeling depressed myself. Matter of fact. I dont really love them. I am selfish.

    (bad english.. I know)

  2. gustavo February 24, 2011 at 11:32 pm - Reply

    i was telling my dad about htis program and doesn’t want to do it because he don’t had when he was kid (most likely he abandon him and his brother, leaving them alone with her mother) and he didn’t really want to remember the past, ¿does the lefkoe method eliminating belief process would work with him the same way? or ¿he will had to do a different process?

  3. gustavo February 24, 2011 at 4:09 pm - Reply

    Hey Morty, i was wondered if is possible to do a spanish version of the Natural Confidence program?

    • Morty Lefkoe February 24, 2011 at 4:37 pm - Reply

      Hi Gustavo,

      We’ve had several people offer to translate the program for us, but I have no way to market the program to the Spanish-speaking community after it gets translated. When I find someone who could market the program in Spanish, we might consider it.

      Thanks for your interest.

      Love, Morty

      • Owen February 26, 2011 at 3:24 am - Reply


        If you were to go to the Warrior Forum you could probably find an experienced Internet marketer willing to work with you. There must be someone on there who’s bilingual.

        Interestingly, my wife is a native Spanish speaker and she’s expressed interest in getting into Internet marketing. But her beliefs won’t let her take the first step.

  4. Sean February 23, 2011 at 10:13 am - Reply

    Hi Morty,

    I enjoy your blog.

    I very much would like to try your free belief elimination video, but unfortunately for some reason my computer cannot play the streaming video (I have an older Pentium 4 computer). Are these free videos available as regular downloads?

    • Morty Lefkoe February 23, 2011 at 10:40 am - Reply

      Hi Sean,

      SOrry the program is not available as a download.

      We do have programs of beliefs available on DVD-ROM that can be run in computers.

      The Natural Confidence program has 19 of the most common negative beliefs and 4 conditionings that are guaranteed to improve your confidence, stop your concern with the opinion of others, reduce stress, and resolve a bunch of other daily problems.

      CHeck it out at

      Love, Morty

  5. LadyJay February 20, 2011 at 7:02 am - Reply

    Greetings Marty, Once again you have hit it on the head. I remember as a young woman to a friend who observed my lack of desire for material things. I said to him “I have no need of any thing, I have a roof over my head, my children and husband are heathy, I have a car that gets me where I want to go, shoes on my feet and food in my refrigerator. ” He said to me “Joy the reason you don’t want anything is because you don’t know whats out there, If you knew what was out there you would want it”

    That was some 30 years ago and I have developed a want list. Not necessarly a list of material things, but my vision has grown beyound “a” pair of shoes, a beat up broken down car, one coat and only 2 or 3 dresses in my closit.

    At that time I did not know the reason I did not want more was because I did not BELIEVE I was worth having more and/ I could not get more even if I knew what was out there (I seldom if ever went shopping not even window shopping).

    I have learned many lessons since then and now I teach others about understanding who they are and their belief system.
    thank you again for the great work your doing of helping people get out of the bondage of ignorance and crupted beliefs.

  6. Shahrzad February 20, 2011 at 1:50 am - Reply

    Thank you for your thought sharing with us.

  7. Lauren February 19, 2011 at 10:56 am - Reply

    Just an added thought since several people mentioned how they keep asking questions about what they don’t know.
    I remember how interested I was in a certain subject-don’t recall what it was exactly-and my mom said, “Why do you want to know?” I looked at her for a moment, then said, “I don’t know….I just do.” It’s been in me since I can remember to ask ,”Why?” and it led me on a journey of self-discovery. To people like my mother and other relatives, they don’t really want to know because it would expose limiting beliefs that their whole identity and emotional foundation rests on. I am so glad I can come here and read about other people who continue asking questions…
    Love and Light to everyone in this discussion,

  8. Javiera Pinochet February 18, 2011 at 11:50 pm - Reply

    Actually, the realm of the unkown unkown must be larger than the other realms of kowledge. I try to explore further, always asking questions in the things I don´t know

  9. Ted A. Moreno February 18, 2011 at 7:00 pm - Reply

    Hi Marty,

    I like your perspective on a topic that I just recently blogged about. Check it out at Most people it seems are unable to see beliefs for what they are: habitual thought patterns that are usually second hand, inherted from someone else.

    I just started following your blog on rss feed. I find it very thought provoking and informative.


  10. Pierre February 18, 2011 at 8:29 am - Reply

    Very true. Everybody has “blind spots”, things we don’t know we don’t know.
    In NLP, this is also called Unconscious incompetence. So the problem now is about raising awareness!

  11. Owen February 18, 2011 at 3:51 am - Reply

    Good post, as usual, Morty.

    One particularly unfortunate aspect to this discussion is that many of those who don’t want to know that they can improve their lives just aren’t ready and willing to take responsibility. Like the victim mentality (as I recall you ruffled a few feathers with your great post on that), it’s easier to blame everyone else for their lives being the way they are. And behind that is a limiting belief they’re not ready to give up.


  12. Doug Cartwright February 18, 2011 at 2:46 am - Reply

    Morty, this is so true! As a Meta-Coach offering the kind of change-work most people don’t think possible I struggle with the knowledge that my potential audience is out there – greatly unaware of how much I can do for them! Arghhhh! Brilliant post!

  13. Gary February 17, 2011 at 9:11 pm - Reply

    Nice post. One of my motivations to consistantly try new things, and to meditate regularly, is this not knowing what I don’t know. This very reason is why I think that it is important for people to have some sort of practice, like meditation, that will take a person to places they had no idea existed.

  14. Dacia February 17, 2011 at 11:01 am - Reply

    “What you don’t know, you don’t know,” everything has to do with our awareness. But starting at the realization that we are the Creator of our lives is a great beginning. Riding ourselfs of false beliefs of who we really are is in the middle. Our intent and focus on the end result, BEing at our highest potential, is the whole enchilada! Love your “train” of thought Morty!

  15. Alex February 17, 2011 at 10:42 am - Reply

    You know, it’s incredible, sometimes I even forget about it myself. We are so used to acting the way we do, we seldom stop to imagine what our lives could be like. And even if we do, we automatically think it’s impossible to change.

    Morty, where can I get info for a skype consultation?

    • Morty Lefkoe February 17, 2011 at 10:50 am - Reply

      Hi Alex,

      You can sign up for a session at and then we will call you to set a time.

      Or call us if you have any questions at (415) 506-4472.

      Love, Morty

  16. Justin February 17, 2011 at 9:55 am - Reply

    The possibilities of removing barriers to achievement are being created as we speak. Any product or service that could eliminate limiting beliefs should be on the top of everyone’s wish list. Material things only give you temporary satisfaction because they are outside of you. Your beliefs are a part of you, and when you remove limiting beliefs, it’s like a huge burden has been lifted off of your shoulders.

  17. Lauren February 17, 2011 at 9:40 am - Reply

    Like Renee above, I’ve always searched for that something that would make my life better, never settling. When I was in my early 20s, my emotions were in the toilet; I was depressed and one night got drunk and finally said, “There’s got to be something better than this.” So began my journey into “finding something better.” Waded through lots self-help literature, some helped, some didn’t-and found bits here and there. I knew there was something I was missing. Even now that I’ve learned so much through the Nat. Con. and Occurring Course, the people around me seem so entrenched in their ways of dealing with life they don’t notice. I don’t mention it to my eldest sister or her son because of the anger that either simmers beneath the surface or the outright explosions. I didn’t think there would be a way to handle these situations myself; being open minded is what lead me here. And this goes along with the Law of Attraction: we attract what we focus on. And, Renee, I’m reminded of the movie, “Pleasantville”. At one point the main character is in jail and his father comes to visit. He says, “People change.” Father: “Can they change back?” Son:”I think it’s a little harder.” Or impossible. To know or not to know, to know that you do not know…to keep searching and questioning no matter what. That’s always been my way. I am deeply grateful for people who get to the heart of things and then provide the tools so that I, too, can go there.
    Love and Light,

  18. anita stout February 17, 2011 at 8:58 am - Reply

    You’re right Morty. I found you by accident while searching YouTube for things on overcoming limiting beliefs for a class I was teaching. I’m going to post your free link on my facebook account for my friends that aren’t looking for you yet, but should be.


  19. Renee Maxfield February 17, 2011 at 7:57 am - Reply

    Morty – something about my personality has always had me searching for a better way to live my life with more peace and joy. Because I’ve had success at finding better ways that have given me better results, I continued my search.

    On the other hand, I’ve watched as so many around me believed that their experience of life as it was was all there was to experience. I’ve seen them relive the same pain year after year. And, you’re right, I’ve never see them look for an answer b/c they believed there was nothing that could be done to change their experience of their lives. Until today, I didn’t understand why we lived two different experiences of life.

    And if I hadn’t continued my search, I would have never found you and your work – it’s been nothing short of completely transformative – the Natural Confidence Course and the Occuring Course combined have been the single most transformative experience of my life! I wish more people were seeking b/c taking the blinders off takes so little time. And once you experience the world with such a clear vision, you can’t go back – truly, the genie is out of bottle!! :~) Tons of love for you Morty! Renee

  20. David Smith February 17, 2011 at 7:52 am - Reply

    A thought provoking post, Morty. I don’t doubt my skills or intelligence, but I have come to doubt that effort leads to profit. My mistake may be putting too much effort in for employers. The rewards are the same for the slackers and the high achievers. Experience teaches us about life but can sometimes lead to false beliefs. Something more entrepreneurial may produce a better return on effort. I suspect that’s part of what turned things around for you. Thanks for the post.

  21. elisha February 17, 2011 at 7:18 am - Reply

    Thanks for your article. You’re right, too many people don’t know they can change limiting beliefs. I didn’t until yesterday when I stumbled across your site. I’ve recently started out on my journey to become more aligned with my higher self, getting rid of the limiting belief that “I’m not good enough,” was a huge step. Thank you for all that you do. I hope more people realize that they can change their life by changing their mind.

  22. Natasha February 17, 2011 at 6:08 am - Reply

    Thank You for this :-)

  23. Denise February 17, 2011 at 5:58 am - Reply

    Great Article Morty. It all boils down to awareness dosen’t it?This should be taught in elementary school.

  24. Lydia Vine February 17, 2011 at 5:15 am - Reply

    I like your article, as an experiment I decided to do some google searches, I typed in ‘How to experince myself as the creator of my life’ first up I got a student profile, followed by some peoples life experiences and a near death experience as well, down the bottom there is a blog about someones experience of God (I guess the WAIR process could be explained that way by some people). Next up I typed in ‘Who and I really’ and got some personality profiling tests. The point to that exercise was purely for amusement purposes, but also it is hard to find the good information out there amongst all of the noise and when we begin our journey to find something better, what to listen to and what not to. We just have to be examples I guess! Thanks

  25. Rich February 17, 2011 at 5:10 am - Reply

    Yes, yes, yes. Mirth & Joy is possible with Deliberate Intent.
    Morty, do you work with affiliates? If so, I’d be happy to share your rograms with my targeted list.

  26. sandee February 17, 2011 at 4:42 am - Reply

    There are people all over the world living in a state of Joy, the amazing Power of Deliberate Intent,Esther and Jerry Hicks

  27. Timo Kiander February 17, 2011 at 4:32 am - Reply

    Hi Morty!

    Great post!

    I agree with you. For example, like couple of years ago, I wasn’t aware of any personal development there is and I was pretty much “following the herd”.

    Now when I look back, I’m so grateful that I had a chance to become more aware of my own reality and that I have all the keys to change that.

    I see this thing you talked in your post everywhere. People feel that they are victims and have no control over their future. I guess I would be the same, if I hadn’t found ways to improve myself.

  28. Todd February 17, 2011 at 3:44 am - Reply

    Good Article, Morty.

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